Backlinks for SEO

andy kuiper internet marketing - backlinks for seoAndy Kuiper Internet Marketing is an Edmonton based company that primarily provides SEO services for small to medium-sized businesses in Edmonton, Calgary, and Vancouver. One of Andy’s specializations is the understanding of backlinks as they relate to SEO. Andy and his team, assess, clean-up, and build backlinks for clients.

Search engine optimization is a complex set of practices that if executed properly can help to catapult traffic to your website and ultimately grow your business. With more and more individuals looking online for any type of product or service, it’s important that you put your best foot forward when it comes to your online presence. One critical aspect of a sound SEO strategy has to do with backlinks (links from other good websites pointing to your website). We can help you to audit your current backlink profile to determine how it can be improved. Read on to learn more about what backlinks are, and how they can help to build authority and translate into more traffic for your business.


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


What are backlinks?

Backlinks occur when another website mentions your website and links to it. These may also be referred to as incoming links because they’re coming from external websites. By receiving backlinks from legitimate websites, it can help your website be looked at as more of an authority in your niche, which can, in turn, boost your search rankings.

All backlinks are not created equal

seo backlinks for internet marketingOne of the most important factors to keep in mind relating to backlinks is that they’re not all the same, and in turn, certain types of backlinks can have disastrous effects for your website. You only want to receive backlinks from legitimate, authoritative websites, and if possible, that are pertinent to your niche. Working with an SEO analyst is vital to ensuring that your existing backlinks are not causing problems for your search rankings.

Sophisticated help analyze backlink opportunities

We use a variety of paid SaaS (software as a service)-based SEO tools such as Ahrefs, Majestic, Moz, SEMRush, and others to help us analyze our client’s existing backlink profile, as well as to identify potential linking opportunities. The first step in any link building campaign is to audit your existing backlinks to ensure there aren’t any links which are causing your website to be deemed in a bad light by Google. Once a link audit has been completed, we then go to work to look for link building opportunities to generate additional highly qualified backlinks for your website.


Backlink FAQ

Why are backlinks important?

Backlinks are a form of endorsement for your website. When another website links to your content, they’re essentially providing a signal that your content is authoritative and should be shared. Therefore the major search engines look at these signals and often reward sites with a large number of authoritative backlinks.

How do I get more backlinks?

While we can work with you to identify link building opportunities, it’s important to become as prominent in your industry as possible to encourage others to link to your content. Backlinks from highly related, industry-specific resources often carry the most weight with Google.

Can backlinks be bad?

The short answer is, yes! Backlinks from spammy sites, too many backlinks with commercial keyword-rich anchor text, or backlinks that Google can identify as purchased can tank your search rankings, which is why a link audit is paramount before any outreach is done to attempt to gain new backlinks.

Contact us for more information about your backlinks

Backlinks are an integral part of a holistic SEO strategy. While link building is just one facet of search engine optimization, done incorrectly it can quickly torpedo any traction you’re looking to achieve online. To learn more about the strength of your current backlinks, feel free to reach out to Andy Kuiper to schedule a link audit for your website.


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


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