Off-Page SEO

andy kuiper internet marketing - off page seoIs your business adequately positioning itself online to be rewarded by the major search engines? If not, you’re likely in the market for SEO or search engine optimization services to help boost your rankings online. Thankfully you’re in the right place.

At Andy Kuiper Internet Marketing, we’ve been providing high-level SEO services to small business owners in and around the Edmonton, Calgary, and Vancouver areas since 2005. We’re extremely well versed in all facets of SEO, including one of the more technical aspects, which is often referred to as off-page SEO.


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


What is off-page SEO?

examples of off page seo factorsOff-page SEO is the activities that you and others do away from your website to help raise your search engine rankings. While many people associate off-page SEO and link building, off-page SEO is much more. In fact, there are many other aspects of off-page SEO, a few of which include things like brand mentions (where your brand or URL is mentioned on a site without a hyperlink) that are also vital components of off-page SEO.

Link building still vital for off-page SEO

Link building has always and will continue to be an integral component of off-page SEO. The trouble in today’s hyper-competitive online ecosystem is that the types and weight of different links can make a big difference in terms of your rankings. Some links can actually do much more harm than good and in turn, can send your online rankings on a downward spiral. By working with an experienced SEO team, you can ensure that the links you’re seeking will help you in terms of growing your brand online as opposed to hurting you.

Common off-page SEO techniques

Below are a few common off-page SEO techniques that should give you some ideas as to how to better position your off-page efforts to grow your presence online.

  • Social media engagement – Engaging with customers on social media and having customers promote your brand via social media can help to create additional off-page buzz for your company.
  • Links from industry-relevant websites – Google rewards links from prominent and industry-relevant websites. Finding and securing these links can be difficult but can have a dramatic impact on your search rankings. More general links that have no authority are much less appealing and in many cases should be avoided.
  • Optimize Google My Business listing – Each business has access to a free Google My Business listing, which allows you to provide key information about your business such as hours, contact information, business categories and much more. Google has added additional functionality where you can now post content to your Google My Business page to encourage additional engagement with your target audience.
  • Create high-quality content – By creating shareable, high-quality content you can encourage users to visit your website to consume this content. You can publish this content on your website, or to your company’s social media pages to help get the word out about all the amazing things your company is doing. Consistent, high quality and original content can help to boost your brand and increase the off-page SEO signals that your website receives.

Off-page SEO FAQ

Are all links equal?

Absolutely not, you should attempt to get links from only authoritative resources, even better would be garner backlinks from within your niche. Links from general websites may not have much impact on your search rankings.

off page search engine optimization

Isn’t off-page SEO the same as link building?

No, link building is a key aspect of off-page SEO, but there are many other off-page SEO strategies that contribute to how well you rank with the major search engines.

Why is off-page SEO important?

Off-page SEO is important because Google takes a large number of off-page factors into account when it’s algorithms rank webpages. You want to attempt to control as many of these factors as possible to help your website rise in the search rankings.

Interested in learning more about off-page SEO from Andy Kuiper?

If you’re convinced that your website could benefit from off-page SEO, why not reach out to Andy Kuiper and his team today. We can help to audit your current website and come up with a plan to help you boost your online presence in a variety of different ways.


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


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