Technical SEO – Calgary & Edmonton

andy kuiper internet marketing - technical seoSearch engine optimization is an effective way to organically grow your brand online and in turn grow your business, but there are various aspects of SEO that can become quite complicated. This is why it’s critical that you work with an SEO expert like Andy Kuiper to ensure you’re mastering the technical aspects of SEO. Technical SEO simply encompasses the various marketing strategies that are used to ensure you’re firing on all cylinders when it comes to growing and profiting from your online presence.

 


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


What is technical SEO?

google spider technical seoTechnical SEO typically refers to the optimization of your website so that search engines can properly crawl or index it. Technical SEO deals more with the infrastructure of your website, ensuring it’s optimized for indexing as opposed to the actual content of the site.

Three pillars of SEO

You can think of SEO as a whole as having three key pillars, only one of which being technical SEO. The other two components of SEO include:

  • On-Page SEO – is related to the content on your website and optimizing it in such a way that it will appear higher in search results based on relevant keywords.
  • Off-Page SEO – is typically related to link building, which helps to boost your website’s credibility with the search engines, which in turn should boost your rankings and traffic and will hopefully turn into additional profit for your business.

Without three strong pillars, your website will likely suffer when it comes to search rankings. Working with Andy Kuiper and his team will ensure you have a strong foundation when it comes to technical SEO, on-page SEO, and off-page SEO.


Technical SEO FAQ

technical seo andy kuiper internet marketingBelow are a few questions we are often asked, which should give you a clearer picture of the importance of technical SEO.

What is the importance of an xml sitemap?

Google values websites that are easy to use, which is why website rankings can often be attributed to good user experience. Sitemaps are what provide search engines with a virtual blueprint of how your website is laid out.

What are broken links?

Broken links are links on your website that are not functioning properly. These links can cause users to visit your page looking for a certain topic, only to be shown a 404 page, which simply means the page doesn’t exist. Broken links should always be avoided to ensure you’re not losing out on potential traffic to your website.

What is duplicate content?

Duplicate content is exactly what it sounds like, it’s taking content from another website and reusing it as your own. This is a definite no-no with online content. Google rewards unique, authoritative content.

What is page authority?

Page authority is a proprietary metric that was developed by Moz to determine whether a webpage would rank in major search engines. A high page authority equates to the webpage having the potential to rank well.

What is domain authority?

Domain authority is a metric developed by Moz that assigns a value to the domain of a website and how well that website will likely rank with the major search engines. The higher the score the more apt a domain is to rank.

These are just a few of the key terms related to technical SEO, but this is by no means an exhaustive list. To learn more about technical SEO, feel free to reach out to Andy Kuiper Internet Marketing today. We’ll be happy to perform a full SEO audit of your website to determine areas that need improvement.


Call for more information:
Andy Kuiper – SEO Analyst
SEO/Internet Marketing Company
Edmonton & Calgary, Canada

Internet Marketing
Edmonton, Alberta:
780-800-1857

Internet marketing
Calgary, Alberta:
403-536-7481


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